Retail Strategy Planning
This portfolio page showcases my projects in research and incorporation of retail strategy, AR/VR tools, and fashion trends.
Luxury vs Mass
This project encompasses one of my extensive research endeavours focusing on diverse marketing strategies. It examines the differences and similarities between Burberry, a luxury brand, and H&M, a mass-market brand. The analysis delves into key marketing strategies, including sustainability, AR and VR integration, collaborations, among others.
Glossier
This project entails an analysis of Glossier's marketing strategies, alongside the development of a bespoke campaign aimed at a new target audience. Comprehensive physical and digital marketing strategies are incorporated to facilitate the promotion of the campaign launch.
AltUra
This project entails the development of AltUra’s bespoke campaign, The First Form. The campaign features the integration of physical and digital marketing strategies that promotes user engagement and experience.
