AltUra
2024
DATE
The AltUra project encompasses brand development, product range expansion, marketing campaigns, both digital and physical marketing strategies, and product sourcing and costing.
Brutalist Transitional Wear
AltUra redifines transitional wear
by merging style, comfort, and functionality. With a refined brutalist aesthetic, our unisex designs prioritise versatility, allowing seamless transitions across occasions. Committed to modularity and dual functionality, each piece upholds style without compromise. Rooted in contemporary brutalism, AltUra’s dark-toned palette and modern designs enable effortless layering, adapting across seasons and trends.
Wander Without Limits, Dress Without Compromise.
MISSION & VISION
At Altura, our mission is to create modular, functional clothing that empowers individuals with versatile style, balancing comfort and refined aesthetics for seamless transitions across all aspects of modern life. We aim to redefine transitional wear by merging timeless design with adaptable functionality, becoming a trusted choice for discerning individuals who value resilience in style beyond fleeting trends.
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Effortless Style
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Comfortable & Inclusive
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Refined Brutalist
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Timeless & Transitional
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Layerable & Modular
UNIQUE SELLING POINTS
Placing paramount emphasis on functionality and versatility,
AltUra designs modular garments with select pieces adaptable for various occasions. AltUra's garments not only provide unparalleled comfort, but also elevate our consumers' activities.
COMPETITORS & BRAND POSITIONING
SWOT ANALYSIS
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Functional and fashionable.
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Versatile and transformative designs.
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Androgynous and inclusive.
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Suitable for every occasion, event, and season. (transitional)
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High longevity.
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Lower price point than competitors.
TREND RESEARCH
TARGET AUDIENCE
MERCHANDISE
MERCHANDISE SHEET
WHOLESALE PURCHASING
To complement AltUra's merchandise range, we will curate a selection of accessories from other brands that align with our identity, target market, and aesthetic.
This curated selection, including footwear and carry-ons, will embody sophistication and functionality, to promote the lifestyle of our consumers. These items will be purchased at wholesale prices and offered at a retail markup.
MADRAS
ESTINE
OTB & SALES FORECAST
PROMO CALENDAR
P&L STATEMENT
CASHFLOW STATEMENT
BUSINESS SETUP
EVENTS & CRM ACTIVITIES
LOYALTY PROGRAMME
CAMPAIGN
MODULAR ESSENCE IN MOTION
Celebrate the debut of AltUra, where premium transitional wear fuses style, comfort, and adaptability. Experience the evolution of fashion as art, embodying a timeless brutalist aesthetic that redefines modern living.
PURPOSE
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Build brand identity & drive awareness
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Showcase versatility & timelessness of designs
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Build & engage the AltUra family through an immersive, lifestyle-focused pop-up experience.
OPENING MECHANIC
